BCC Cover Essay

The design principles : emphasis, alignment, contrast, balance, flow and repetition have been used to create a unified and balanced design that visually communicates the college mission statement and engages the appropriate audience. In my design I tried to emphasize the all around aspect of the college. I didn't just focus on one part thats better than the other I focused on the whole, so that it can relate to everyone who looks at it not just a certain group of students. The pictures I chose to use show the campus, books to represent the importance of education, and students working up close and personal which shows how hands on the school is. To emphasize these pictures I placed them in boxes that flow down the page, and to your eye, make it seem like they are popping out at you. I did this because pictures are usually the first thing a persons eye is drawn to. The pattern I chose to put as the background are shaped like the cereal honeycombs or to the mind a shape that represents bee hives or even chemistry shapes. I thought this was a perfect shape to use because Broome Community College's mascot is the hornet. By doing this I am communicating to the athletic students. For the people who see it as a shape that represents something related with chemistry this will relate to students majoring in the sciences. I repeated the shape downwards through the page crossing my pictures. The design has two strong diagonals that balance each other out and make the cover seem symmetrical but in actuality they are very asymmetrical to each other. I used the bright yellow to contrast with the white and black to make the bee hive shapes and the text pop. It is a very simple color scheme, I didn't want the colors I used to distract the audience from what the main focal point is. It took me many digital studies and mistakes to learn what works and what doesn't work. Overall I think my design works and that it is very strong.